![]() ![]() The team worked with Avid to adapt those tools to support the vast volume of clips, subclips and assets available in the MCU archive, as well as the complex web of relationships between them. To build the MCU-EL, the team repurposed or extended existing Avid applications and services, taking advantage of Avid capabilities built for broadcast management of large news libraries. Ingesting and tagging a new title takes about one week, and 14 of the 30-plus Marvel Studios titles have been made available in the system so far in under a year of operation. The system makes massive volumes of historical material efficiently available to production and marketing teams at Marvel Studios, increasing their ability to maintain quality and continuity across the growing number of MCU titles. The system has replaced reliance on group knowledge with a stable searchable solution that provides immediate search results. – Deploys the solution with best-in-class security that meets demanding Marvel Studios standards.īy empowering editors to directly access the MCU-EL, Marvel Studios has sped up new production edits. – Enables a non-proprietary capability that could be used by the whole industry to support franchise,Įpisodic and other kinds of productions that would benefit from access to reusable libraries. – Maintains continuity and quality of Marvel Studios films by making better use of historical materials. – Automates the manual tasks required to source, prepare and deliver the archival assets. – Provides robust search and discovery of editorial library assets directly to authorized users looking to reuse archived materials. – Makes all MCU historical materials available for use in new films and shows on a secure, real-time basis. Today the system is available to authorized internal teams through a web interface with no down time and no people required to support individual requests. Now a full week of work has been reduced to a self-service capability that is immediately available. After each request, all the works were discarded until the next request arrived. Even with the process streamlined over time, it still required five working days and involved the production team, one or more editors, a post supervisor and one or two Avid engineers. ![]() Getting access to that archived material took up to two weeks, with involvement by production or marketing teams, editorial support teams, archivists and Marvel Studios’ internal Avid engineering support. Editorial and marketing teams working on new titles, tasked with maintaining overall MCU continuity across a growing number of titles, regularly needed to reference or reuse editorial material from previous works. Historically, all the material, whether in the final version of the film or not, was sent to archive for potential future use. It uses custom product extensions to Media Composer and other Avid products developed in a way that allows Avid to productize the solution for the entire industry.Īs of this writing, the Marvel Cinematic Universe contains more than 30 different titles, all of which are part of the same universe of characters, themes, locations and materials. Participant, time-consuming offline search to find reusable assets into a self-service, real-time experience for users with zero manual work by editorial support personnel. The new editorial library turns what was a manual, multi. The solution customizes and extends existing applications to bring years of editorial footage, representing the vast Marvel Studios cinematic canon, into a searchable library for production users. The MCU-EL (Marvel Cinematic Universe – Editorial Library) is built on a private cloud available to authorized Marvel Studios users around the globe. The system is a prime example of implementing key elements of the MovieLabs 2030 Vision to deliver an innovative archive experience with a secure, cloud-based search capability that streamlines production and marketing workflows. Disney Studios collaborated with Avid to transform the offline Marvel Cinematic Universe (MCU) editorial archive into a real-time editorial library accessible by current productions and marketing teams.
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